The Business Initiation Spell
Introducing the comprehensive launch package for service providers
An all-inclusive copy & design package for an online presence that turns internet strangers into dream clients
You deserve to be seen for the magic-maker you are.
You offer an outrageously important service. Your clients adore you so much, you could run your business on word-of-mouth referrals alone. But you also know you want something a quiet business can’t offer you – visibility. Because without rapport online, you’re losing opportunities to grow your business and impact more people with your unique gifts.
You see other service providers posting on social media, setting up sales funnels that run so smoothly it seems like their business runs on witchcraft (when did your colleagues become tech queens?!). They’re publishing compelling websites that make you want to book them immediately (no AI slop in sight), and sending emails that speak so directly to your needs, it feels spooky (how do they knowww?!).
You know you need (and deserve!) the same quality setup.
Your service literally changes people’s lives (your clients tell you this all the time), but unless someone is referred to you or knows you personally, they have no idea you exist. You just don’t have an online presence.
Your business is like Cinderella before her fairy godmother comes to fix her dress and remind her who she is. No one knows this girl is locked up in her evil stepmother’s house, stuck cleaning up after her sisters. She’s supposed to be turning heads at the ball in a gorgeous attention-hogging gown!
You need a carriage and a whole new dress STAT.
But where do you start?!
The steps are overwhelming. You’re signing up for free business webinars that promise to share the secret to setting up your sales funnel stress-free, but you leave them with more questions than you came with.
We live in an age where DIYing your business is completely possible, but that doesn’t mean it’s easy. This stuff takes years to master, and you have months before you need your sales funnel bringing in new clients and an online presence that magnetizes new opportunities for your career.
If you want to pick up…
Website design
Copywriting
Brand strategy
Email marketing
Social media management
Funnel strategy
as your new hobbies, amazing. But don’t let your business be your training ground. You owe your business professional quality from the start. Investing in a sturdy business foundation now will save you headaches later and super-speed your growth for years to come.
Let me give your brilliant business an equally brilliant online presence so you can spend your time serving your clients with excellence and planning for your next business uplevel.
Allow me to be your business fairy godmother, and we’ll have you twirling in a new dress on the dance floor in no time.
So what’s the spell?
This is how we’ll build a brand new online home for your business…
Build a Sturdy Brand Foundation
Together we’ll identify your target audience and establish a distinct brand voice through personal, intentional questionnaires that reveal the heart of your business. These documents will become the north store for everything you do moving forward. A sturdy brand foundation is built on clarity around who you’re serving and why.
Design a Personalized Website
Your website is the hub of your business! In contrast to social media, your website is where you have your audience’s full attention. Because of this, it’s vital that your website draws people in with language and imagery that speaks to the transformational power of your services. Through your website, clients can sign up for your newsletter, book discovery calls, and even pay for appointments. This website will be written and designed by me, and approved and tweaked by you! Everything will be customized to your business’s unique needs. No more generic AI slop that sounds nice but says nothing meaningful. No more banging your head on the table while trying to DIY a website on a software you have no idea how to use (you did not go into business to be a website designer babe!).
Write a Magnetic Welcome Email Sequence
With this 3-Email Sequence written by me, you’ll introduce yourself to future clients by telling your story, showcasing the transformation you offer your clients, and offering social proof that positions you as the obvious choice for your services. We’ll cultivate a human connection with your audience by writing copy that connects on a heart-level with the people you started your business for (AKA your dream clients). In a few emails, your why becomes their why because they’ve come to deeply resonate with your story and desire the transformation you’ve proven yourself capable of facilitating for them.
Create an Irresistible Lead Magnet
This downloadable resource will be what takes your audience from hesitant to booked by providing immediate value by meeting a need through education, entertainment, or a discount. In exchange, you’ll ask for your audience’s email addresses through an opt-in form, and build your contact list for email marketing.
Establish a Social Media Presence
Imagine this…your brand is finally getting the attention it deserves on social media with a strategic bio, “About Me” carousel, “What I Offer” carousel, and “Lead Magnet” carousel. These staple posts, along with a link tree, will peak interest about your brand and drive website traffic, newsletter sign-ups, and ultimately – bookings!
The Business Initiation Spell is for you if...
You’re launching your first service business and want to look professional, polished, and totally unique from day one
You’re leaving corporate to work for yourself and need someone to set up the marketing side of things so you can focus on preparing to serve your new clients and feel confident that your business will sustain you for years to come
You already have a service business, but you’re currently only getting clients through word-of-mouth referrals and want to welcome in new faces with an online presence that feels authentically you, while eliminating the need for crazy back-and-forth emails
You’re rebranding an existing service business and need someone who can channel your new vision into design and copy that reflects the evolution of your brand (did someone say remodel?!)
You’re tired of DIYing your way through business and need someone you can trust to get it right the first time
You’ve realized that having a collaborative partner makes everything so much more fun!
✳︎
Confident
✳︎
Professional
✳︎
Creative
✳︎
Magnetic
✳︎
Strategic
✳︎ Confident ✳︎ Professional ✳︎ Creative ✳︎ Magnetic ✳︎ Strategic
Real Results
Meet my client Meghan
“Working with Corynn was a completely eye-opening experience.
As someone who has mostly worked alone, leaning on Corynn’s expertise for the relaunch of my online community showed me the immense value in having a collaborator in business.
Her unique ability to merge strategic thinking with creative flair and emotional intelligence is genuinely inspiring. Corynn's attention to detail proved invaluable to the House of Poets, as she identified and perfected problems that would have otherwise gone unnoticed.
Her greatest asset lies in her ability to harmonize strategy and genuine heart, approaching marketing with intention and authenticity. I wholeheartedly recommend working with Corynn to anyone seeking to grow or refine their business, as she will uncover areas for growth and bring your vision to life!”
— Meghan Bay, founder of House of PoetsReimagining an Online Community for Creatives
The House of Poets Story
When Meghan came to the Copy Coven, she had a genius idea for an online community that would help people uncover their authentic selves through creative expression, but she wasn’t quite sure how to get the word out beyond posting on her Instagram page.
She had the vision, she just needed help constructing a system that would help her connect to her followers beyond social media and attract the right people into her online community.
Together we identified what kind of person she was calling in for her community, and set up a sales funnel to bring that exact person to her through an incredibly valuable lead magnet, soulful welcome email sequence, and compelling website that spoke to the power of her online community and the magic it offers its members.
What started as a revolutionary idea became a membership that more than tripled in size — bringing in new faces who aligned deeply with the brand, and became the transformational community that is now the House of Poets.
The Customer Journey
Find value-rich social media posts
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Opt-in to a Lead Magnet and receive a soulful Welcome Email Sequence
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Visit the House of Poets website with compelling copy that drives membership sign-ups
This $4,500 investment includes:
A professional online presence you’re proud of
A clear and unique brand voice that authentically represents you
A website that amplifies your mission
A value-packed lead magnet that grows your email list
A magnetic welcome email sequence that fosters trust with your audience
An Instagram launch that attracts new aligned leads to your business
A sales funnel that consistently turns leads into clients
Renewed entrepreneurial confidence
My years of copywriting and marketing experience devoted to making women’s business dreams come true!
This package might be the greatest investment you ever make for your business because it takes the guesswork out of launching and lays the foundation for steady growth. Having a professional and compelling online presence is how your dream clients find you, trust you, and book you. It’s as simple as that. When you rely only on word-of-mouth referrals or build an online presence with generic AI copy, you miss out on connecting with people who would literally cry tears of joy if they knew you existed because of how much they need your services. When you become a trustworthy expert online, you become the business owner who’s always choosing between opportunities that light you up, rather than sitting around praying for them.
If this price point stops you from moving forward on something you know you desperately need, book a discovery call so we can craft a payment plan that fits your current budget.
Not ready to hire support?
Download my free ebook that maps out the exact launch process I use to help service providers launch their businesses online.
Inside is a step-by-step guide to launching a business from scratch. I go over everything from branding to designing a simple yet effective sales funnel that brings in your dream clients.
You don’t need another course, a business coach, or membership to launch your business. Let this ebook be your permission slip to start imperfectly and refine as you go!
This ebook will take you from…
Overcomplicating your business launch > Following one simple path you know works
Unsure where to start > Clear on what to prioritize each step of the way
Dreading every step of getting online > Feeling excited because it finally feels doable
Battling a perfectionistic mindset > Owning a “done is better than perfect” mindset
Thinking launching a business will take months > Realizing you can easily get your business up and running in less than two
Let’s get your business launched!
Frequently Asked Questions
If you don’t see your question listed, book a strategy call or send me an email.
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You can expect all deliverables as soon as two months from our start date, depending on how quickly I receive your questionnaire responses, edit requests, and draft approvals.
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I will need your brand colors, fonts, photos, and a logo before we begin. If you don’t yet have a brand voice, I’ll provide you with a questionnaire to help you define that for our projects.
If you need support creating a branding guide before we begin, I am happy to add this onto the package as an à la carte service.
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If you don’t yet have professional photos, I can recommend you to a photographer and/or we can use stock photos that align with your branding. Don’t let a lack of brand photos keep you from moving forward on your launch! These are easy to add in later on.
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Yes! Though the total investment for this package is $4,500, I’m always happy to work at a pace that works with your budget. If you’d like to explore a payment plan, please let me know during our discovery call or send me an email with any questions. As a fellow entrepreneur, I understand how financial stress can impact our ability to hire help. Please don’t let this be a reason you don’t reach out!
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If you feel confident about your branding and you have a funnel strategy in place that consistently brings in new clients, I would not recommend this package. However, if you are up and running, and still don’t feel like you’re reaching the right people, your content doesn’t reflect the value of what you offer, and you’re looking at other business owners thinking “what am I missing?!” — this is a great time to consider a re-launch that makes you proud of your online presence and confident in sharing it with others!